Day 11: Create a Content Package via MCP

What’s a Content Package?

A content package is a coordinated set of content pieces around a single topic: the main feature article, a sidebar with key facts, a timeline, a data visualization, social media posts, and a newsletter segment — all published together. In traditional workflows, this takes a team days to produce. With MCP + Claude, you can scaffold the entire package in one session.

The Prompt: One Topic, Five Pieces

Pick a topic your publication is covering (or use a hypothetical). Then prompt Claude:

We're building a content package around [TOPIC]. Create the following as
draft posts on our WordPress site:

1. **Feature article** (800-1000 words)
   - Headline, subheads, and full body text
   - Category: [your main category]

2. **Key facts sidebar** (200 words)
   - 5-7 bullet points with the most important facts/stats
   - Format as a standalone post we can embed

3. **Timeline** (300 words)
   - Chronological breakdown of key events
   - Each entry: date, event title, 1-sentence description

4. **Social media posts** (save as a draft post for the social team)
   - 3 tweets (under 280 chars each)
   - 1 LinkedIn post (under 700 chars)
   - 1 Instagram caption (under 200 chars with hashtags)

5. **Newsletter segment** (150 words)
   - A teaser for our daily newsletter linking to the feature

Create all 5 as draft posts. Tag them all with "content-package-[topic]"
so we can find them together.

Why This Works

Because Claude is connected via MCP, it:

• Reads your existing content to match your publication’s voice and avoid repeating what you’ve already published
• Creates actual WordPress drafts — not text in a chat window, but real posts in your CMS ready for editing
• Tags and categorizes consistently so the package stays organized
• Cross-references between pieces — the newsletter segment links to the feature, the social posts highlight different angles

Refine and Customize

After the initial generation, iterate:

The feature article is good but needs more quotes and data points.
Can you also:
- Add an expert perspective section (attribute to "[Expert Name], [Title]")
- Make the opening paragraph more urgent — this is breaking news
- Update the social posts to lead with the most surprising stat from the timeline

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