📅 Day 11 of 30 · Week 2: Connect & Create · ⏱ 20 minutes
🔓 No key or cannot install? Do this instead. No MCP? Run the same prompt in Claude.ai, then paste each generated piece back into WordPress as a draft yourself. Slower, but the structure and the learning are identical.
What’s a Content Package?
A content package is a coordinated set of content pieces around a single topic: the main feature article, a sidebar with key facts, a timeline, a data visualization, social media posts, and a newsletter segment — all published together. In traditional workflows, this takes a team days to produce. With MCP + Claude, you can scaffold the entire package in one session.
The Prompt: One Topic, Five Pieces
Pick a topic your publication is covering (or use a hypothetical). Then prompt Claude:
We're building a content package around [TOPIC]. Create the following as
draft posts on our WordPress site:
1. **Feature article** (800-1000 words)
- Headline, subheads, and full body text
- Category: [your main category]
2. **Key facts sidebar** (200 words)
- 5-7 bullet points with the most important facts/stats
- Format as a standalone post we can embed
3. **Timeline** (300 words)
- Chronological breakdown of key events
- Each entry: date, event title, 1-sentence description
4. **Social media posts** (save as a draft post for the social team)
- 3 tweets (under 280 chars each)
- 1 LinkedIn post (under 700 chars)
- 1 Instagram caption (under 200 chars with hashtags)
5. **Newsletter segment** (150 words)
- A teaser for our daily newsletter linking to the feature
Create all 5 as draft posts. Tag them all with "content-package-[topic]"
so we can find them together.Why This Works
Because Claude is connected via MCP, it:
- Reads your existing content to match your publication’s voice and avoid repeating what you’ve already published
- Creates actual WordPress drafts — not text in a chat window, but real posts in your CMS ready for editing
- Tags and categorizes consistently so the package stays organized
- Cross-references between pieces — the newsletter segment links to the feature, the social posts highlight different angles
Refine and Customize
After the initial generation, iterate — but keep the AI inside the facts you’ve given it:
The feature article is good but needs more depth. Can you also:
- Add a "key quotes" section — but ONLY use quotes and sources from the
material I provide below. If I haven't given you a real, attributable
quote, insert a clearly marked [PLACEHOLDER: quote needed — assign to
a reporter] instead. Never invent quotes, names, titles, or statistics.
- Make the opening paragraph more urgent — this is breaking news
- Update the social posts to lead with the most surprising stat from the
timeline (only if that stat came from the sourced material)
[Paste your verified source material / quotes here]⚠️ Safety first — never let AI source your reporting. If you ask a model to “add an expert perspective” or “add a quote,” it will happily fabricate a person, a title, and a quote that was never said. That’s invented reporting, and it’s a correction (or a lawsuit) waiting to happen. The rule for your newsroom: AI assembles and drafts only from material you provide; humans source, attribute, and verify every quote, name, and number before it leaves draft.
✅ Key Takeaway: Content packages showcase MCP’s real power — not just writing text, but creating structured, multi-piece content directly in WordPress. The AI scaffolds from sourced material; your team verifies, refines, and publishes.
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