With MCP connected (Day 4), Claude can read your actual site. Today, instead of writing a style guide for AI, you’ll let Claude learn your publication from the source — your published content.
Why this matters
Most AI writing tools ask you to describe your brand voice in a text box. The problem is that people are bad at describing their own voice. You might say “professional but approachable” — which means nothing actionable to an AI. What works better: show it 20 articles and let it figure out the patterns. That’s what MCP enables.
Steps
1. Ask Claude to analyze your content
In Claude Desktop (with MCP connected to your site), paste this prompt:
Read the last 20 published posts on our WordPress site. Based on what you find, give me a detailed analysis:
1. **Topics and beats** — What do we cover most? What's our editorial focus?
2. **Voice and tone** — Are we formal, conversational, authoritative, casual? How do we address the reader? Do we use first person?
3. **Sentence structure** — Short and punchy? Long and analytical? Mixed?
4. **Content formats** — What types do we publish? (breaking news, features, analysis, opinion, explainers, listicles)
5. **Average length** — How long are our typical pieces?
6. **Headline patterns** — What structures do our headlines follow? Questions? Statements? How-tos? Numbers?
7. **Lede style** — How do we open articles? Hard news ledes? Narrative? Scene-setting?
Be specific — cite actual articles as examples for each point. This will become the foundation for our AI editorial brief.2. Review and correct
Read Claude’s analysis carefully. Some things will be spot-on — it might notice patterns you’ve never articulated. Other things might be slightly off. Correct anything that doesn’t match your editorial intent. The corrections are the most valuable part — they’re the gap between what you actually do and what you want to do.
3. Save the brief
Ask Claude to save a refined version:
Based on your analysis and my corrections, write a concise editorial voice guide — the kind of document I could hand to a new writer or freelancer to get them up to speed on how we write. Save it as a file called editorial-voice.md in the current directory.You now have an AI-generated editorial brief based on your actual content — not a theoretical style guide written in a vacuum.
KEY TAKEAWAY
MCP lets Claude learn your publication from your actual content, not from a document you write about your content. The source of truth is the site itself. This is fundamentally different from describing your brand in a text box.